Building Momentum for 2026
Dear SPA Members,
As we wrap up 2025, we are grateful, energized, and ready for the exciting year ahead.
Over the past year, SPA has continued to grow in both momentum and ambition. The work is moving quickly, and the needs we are hearing from the community are clear: practical resources, credible standards, and more ways to connect, learn, and contribute. As we look ahead to 2026, we will increase our pace and expand our impact, without losing what makes SPA special. We remain a member-focused, practitioner-centered, and highly accessible community.
To support that growth, we are opening up sponsorship opportunities to vendors who want to invest in the impact of the people analytics profession. These sponsorships will help fund SPA programs and enable new technology, including a community platform. Our goal is to keep membership free and accessible, while giving SPA the fuel to scale the programs you have asked for.
This year, SPA made meaningful progress because of you.
Thank you to our volunteers. With 50+ active volunteers, SPA is powered by people who raise their hands and get to work. This is often behind the scenes, and always with care and professionalism.
Thank you to everyone who donated. Your support directly strengthens our ability to deliver programs and resources for the community.
Thank you to our Board of Directors, who also matched donations. This is a powerful reflection of their commitment to SPA’s mission.
We are especially proud of what we built together in 2025, including:
Growing to over 8k members and more than 12k+ followers on LinkedIn.
A Mentor Connect Pilot that generated strong participation and learning, and one we plan to scale in 2026.
The People Analytics Body of Knowledge (BoK), which will be released soon. It’s an important step in articulating SPA’s perspective on what the field represents and the important impact it delivers to organizations around the world.
Our new “Meetup in a Box” toolkit, designed to help local People Analytics meetups get off the ground. This makes it easier for practitioners to build community, learn together, and connect in person or virtually in their own cities. We now have meetups in 36 cities and/or regions across the globe!
If you have already donated, thank you again. If you have not yet and you are in a position to support SPA, there is still time to make a tax-deductible contribution. Every donation helps us expand programming, support the volunteer teams doing the work, and build the infrastructure needed to deliver more value to the community in 2026.
Thank you for being part of SPA and for helping shape the future of people analytics. We are excited to build with you in 2026.
With appreciation,
Dr. Stephanie Murphy, Executive Director
Dr. Craig Starbuck, President
