People Analytics · Est. 2024

Advancing the craft
of people analytics

Advancing the craft of people analytics.

A vendor-neutral community for practitioners, researchers, and leaders shaping how data drives decisions about people and work.

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Voice from the community

"SPA is the only place I can talk shop with people who actually get what I do all day."
Senior People Analytics Manager
tech
"I joined for the resources.
I stayed for the people."
Director of Workforce Analytics
Financial Services
"Before SPA, I was the only analyst on my HR team.
Now I have hundreds of colleagues."
People Analytics Lead
Healthcare
"Every conversation here teaches me something I can use on Monday morning."
VP of People Insights
Retail
"SPA is where I go when I need to pressure-test an idea before bringing it to my CHRO."
Head of People Analytics
Manufacturing
"I've learned more from this community in a year than from any conference I've attended."
People Analytics Consultant
"People analytics is a small field doing big work.
SPA reminds me I'm not in it alone."
Chief People Officer
SaaS
"The questions people ask in this community push
my thinking further than any course ever has."
Principal Data Scientist
People Analytics
"We're building this discipline together, in real time.
That's rare."
Director of HR Technology
"I've used templates, frameworks, and advice from SPA members in nearly every project I've shipped."
Senior Manager
Workforce Strategy
"When I had no idea how to start a new analytics function, SPA members helped me draft the roadmap.
Head of People Analytics
Startup

A professional home for people analytics

People analytics has grown for a decade, but the community supporting it was scattered — split across vendors, conferences, and internal silos. SPA exists to be the place the field talks to itself: vendor-neutral, member-led, and focused on the work.

About SPA

Members

9,000+

practitioners and researchers worldwide.

Cities

40+

with active meetups and local chapters.

Events

50+

conferences, roundtables, and meetups each year.

Founded

2024

by practitioners who wanted a better home for the field.

Rigor in practice. Honesty in research. Access for everyone.

Awareness

Advocacy: Advocating for the importance of people analytics in strategic decision-making and raising awareness about its role in shaping the future of work.

Stewardship and Best Practices: Promoting high ethical standards and best practices in people analytics, ensuring that data is used responsibly to make workplaces more inclusive, productive, and employee-centric.

Advocacy: Advocating for the importance of people analytics in strategic decision-making and raising awareness about its role in shaping the future of work.

Betterment

Research and Innovation: Supporting cutting-edge research and innovation in the field of people analytics to drive evidence-based HR practices and policies.

Professional Development: Providing continuous learning opportunities, resources, and platforms for our members to enhance their skills and stay abreast of the latest advancements in people analytics.

Community

Networking and Collaboration: Creating a dynamic network where practitioners, academics, and industry leaders can connect, share insights, and collaborate on innovative projects and research.

Inclusivity and Diversity: Embracing diversity and encouraging inclusive practices within the field to reflect the varied tapestry of the workforce we serve.

Acces and Equity: Striving to make people analytics knowledge and tools accessible to organizations of all sizes, fostering equitable workplaces where data-driven decision-making benefits everyone.

Help keep people analytics accessible.

Your donation funds independent research, free resources, and events that grow the profession for everyone.

From the community

Interview

The HR Transformation Triangle

Jun 4, 2026

Interview

Architecture to Enable People Analytics

Jan 15, 2026

Announcement

Building Momentum for 2026

Dec 30, 2025

Interview

The HR Transformation Triangle

Jun 4, 2026

Interview

Architecture to Enable People Analytics

Jan 15, 2026

Interview

The HR Transformation Triangle

Jun 4, 2026

Interview

Architecture to Enable People Analytics

Jan 15, 2026

Announcement

Building Momentum for 2026

Dec 30, 2025

Career

Building a Career in People Analytics: Lessons From the Field

Aug 15, 2025

View all posts

The people behind SPA

Practitioners, researchers, and leaders volunteering their time to build the field.

Craig Starbuck

President

Heather Whiteman

Vice President

Al Adamensen

Strategic Advisor

Kalifa Oliver

Community Chair

Amit Mohindra

Education Chair

Jordan Hartley

Marketing Chair

Catherine Kay Magsino

Membership Chair

Nchopia Nwokoma

Program Chair

Alec Levenson

Research Chair

Joseph Ifiegbu

Technology Chair

Stephanie Murphy

Founder & Executive Director

Vacant

Secretary

Vacant

Treasurer

Events and meetups

7-8

DEC

Meetup

ONLINE

2026 Society for People Analytics Virtual Conference

Two days of research, practice, and community. Keynotes from leading practitioners. Workshops and working sessions. The annual gathering of the SPA community.

All events