Advocacy: We advocate for the importance of people analytics in strategic decision-making and raise awareness about its role in shaping the future of work. By emphasizing the value of data-driven insights, we aim to influence and enhance organizational strategies.

Stewardship and Best Practices: SPA promotes high ethical standards and best practices in people analytics, ensuring that data is used responsibly to make workplaces more inclusive, productive, and employee-centric. We provide guidelines and resources to help our members uphold these standards.

Research and Innovation: We support cutting-edge research and innovation in the field of people analytics to drive evidence-based HR practices and policies. By fostering a culture of continuous improvement, we help our members stay at the forefront of the industry.

Professional Development: SPA is dedicated to providing continuous learning opportunities, resources, and platforms for our members to enhance their skills and stay abreast of the latest advancements in people analytics. From workshops to certifications, we offer a range of professional development options.

Networking and Collaboration: SPA creates a dynamic network where practitioners, academics, and industry leaders can connect, share insights, and collaborate on innovative projects and research. Our events and forums are designed to facilitate meaningful interactions and partnerships.

Inclusivity and Diversity: We embrace diversity and encourage inclusive practices within the field to reflect the varied tapestry of the workforce we serve. SPA is committed to promoting a culture where all voices are heard and valued.

Access and Equity: SPA strives to make people analytics knowledge and tools accessible to organizations of all sizes, fostering equitable workplaces where data-driven decision-making benefits everyone. We believe that access to these resources should not be limited by organizational size or budget.