Get to know SPA

About the Society for
People Analytics.

Our story, the values guiding our work, and the people making it possible.

What drives us

Our Mission.

Empowering Excellence in the People Analytics Community.

We are committed to fostering a vibrant and inclusive community where people analytics professionals can thrive. Through resources, support, stewardship, and opportunities to connect and grow, we work to elevate the practice of people analytics across the globe.

Our story

Why We Started.

As the field grew, professionals needed more consistent opportunities to connect, learn, and collaborate beyond vendor-led events. SPA was founded to create that missing home: a centralized, vendor-neutral community where practitioners, researchers, students, and leaders can share ideas and advance the field together.

Help shape what's next.

From writing and research to mentoring, events, and meetups, SPA is stronger when more people contribute. Join our community or get involved in the work behind it.

Join SPA ↗Volunteer with SPA ↗Contact Us ↗

What guides our work

Three pillars. One community.

Our work is grounded in Awareness, Betterment, and Community. Together, they shape how we support the people analytics profession and the people in it.

01 / AWARENESS

Awareness

Advocacy

Champion the importance of people analytics in strategic decision-making and the future of work.

Stewardship & best practices

Promote responsible use of people data, ethical standards, and practices that benefit people and organizations.

02 / BETTERMENT

Betterment

Research & innovation

Support evidence-based research, new ideas, and continuous improvement in people analytics.

Professional development

Make learning, resources, and skills development accessible to professionals at every stage.

03 / COMMUNITY

Community

Networking & collaboration

Connect practitioners, academics, and industry leaders to learn from one another and collaborate.

Inclusion & access

Create space for diverse voices and expand access to people analytics knowledge regardless of organization size or budget.

Volunteer-powered.
Member-focused.
Vendor-neutral.

SPA is a 501(c)(3) nonprofit offering free membership. Our volunteers give their time, expertise, and energy to create a community that is open, collaborative, and built to serve the profession.

The people behind SPA